Demand Generation & Paid Media Specialist

Our team is focused on strategy, action, and communication. Esile brings deep knowledge in marketing, media, and communications to the table to deliver successful strategies that increase sales and brand awareness. With a proven record of developing and executing all facets of successful marketing campaigns, we are positioned to make a significant impact on your bottom line.

Role Summary

The Demand Generation & Paid Media Specialist owns day-to-day execution and optimization of paid acquisition and campaign programs across Esile Marketing’s priority B2B clients.

This role exists to remove execution bottlenecks, improve performance consistency, and ensure demand programs are launched, optimized, and reported on without founder involvement.

Core Responsibilities

Paid Media Execution

Own execution and optimization across

Google Ads (Search, Display, retargeting)

Campaign setup, QA, launch, and optimization

Budget pacing and bid management

You are responsible for making sure campaigns are live, correct, and improving.

Demand Generation Campaign Execution

Execute webinar and campaign promotion plans

Coordinate campaign components

Paid ads

Landing pages (with web support)

Email sequences (with content support)

Ensure campaigns launch on time and perform as intended

This role turns plans into reality.

Performance Monitoring & Optimization

Identify underperforming campaigns early

Make optimization decisions without waiting for approval

Document what’s working and what’s not

This role prevents small issues from becoming client problems.

Reporting Input (Not Ownership):

Provide clean performance data and notes to

Client Success

Senior Director of Digital Performance (if applicable)

Flag insights, anomalies, and risks

Support reporting narratives — but do not own decks or presentations

You feed the story; others tell it.

Work closely with

Director of Client Success (Elissa)

Content and design resources

SEO support

Take full ownership of execution quality

Be accountable for follow-through and delivery

This role does not include

Deck building or presenting to executives

Project management

This is an execution-first role with optimization responsibility.

You are successful when

Campaigns launch on time with minimal oversight

Paid media performance improves or stabilizes over time

Founder involvement in execution drops materially

Fewer last-minute fixes and fire drills occur

Required Skills & Experience

3–6 years of hands‑on B2B demand generation experience

Google Ads

LinkedIn Ads

Experience supporting

Webinars

Strong QA mindset and attention to detail

Comfortable working independently

Nice-to-Have (Not Required):

Experience in B2B SaaS, cybersecurity, or industrial tech

Familiarity with

Marketing automation platforms

Basic understanding of SEO and content workflows

This role is designed for someone who

Likes owning outcomes

Enjoys making campaigns work

Is energized by doing, not just discussing

Why Join Esile Marketing?

Paid Holidays: Esile Marketing observes the following paid holidays each year: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the day after, as well as Christmas Day.

Winter Break: In addition to the standard holidays, Esile Marketing provides a paid winter break. The office is closed for one whole week at the end of December, typically spanning Christmas through New Year’s, to allow all employees time to rest and recharge.

Flexible Vacation: You will receive 15 days of paid vacation per year, accrued monthly. Additional unpaid time off may be requested and will be reviewed on a case‑by‑case basis.

Opportunity to grow into a full‑time role with expanded responsibilities.

Work alongside a team that values creativity, data‑driven results, and professional development.

Exposure to diverse clients and industries.

Flexible remote work environment.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing, Public Relations, and Writing/Editing; Industries: Marketing Services

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