On-site position — Murfreesboro / Smyrna / Mt. Juliet, Tennessee. Local candidates only. This role requires daily in-person presence in our stores and warehouse.
Overstock Outlet is a growing liquidation retail chain with 4 locations across the Nashville metro area offering name brand and overstock merchandise at 30-60% below retail. Dollar.Bid is our nightly online auction platform with 10,000+ registered bidders and a fiercely loyal customer base. We are building something nobody else in this industry has done — a fully integrated retail and online auction model — and we need the right person to lead our digital marketing efforts.
The Opportunity This is not a support role. This is full ownership of our entire digital marketing operation. You will build, manage and grow our online presence, paid advertising, e-commerce and customer communication with real resources and real authority.
What You Own
- Paid Meta ads strategy and daily management with AI-assisted lead response
- E-commerce launch and growth on our existing Lightspeed platform with contractor support ready
- Website direction, SEO & AI Traffic
- Facebook Marketplace standards and consistency across all four stores
- Weekly content calendar directing our in-house content creator
- Email and text marketing campaigns to our existing customer database
- Influencer outreach and partnership program
- Weekly metrics reporting tied directly to revenue
Your First 90 Days
- Get e-commerce live with cornerstone products — mattresses, water heaters, major appliances
- Build an AI-assisted lead response system so no paid ad inquiry goes unanswered
- Establish consistent Facebook Marketplace presence across all four locations
- Launch weekly email and text campaigns to existing customer list
- Make sure Nashville knows we exist and understands our value proposition
Who You Are
- Digitally native with agency or direct to consumer e-commerce background
- You know Meta ads manager cold and can prove it with results
- You have built or grown an e-commerce platform AND driven paid ad traffic to it simultaneously
- You use AI tools every single day and can name them specifically
- You are hungry to own something instead of being one of twenty people on a team
- You are not looking for a corporate career — you are looking to build something
The Non-Negotiable If you do not use AI tools daily in your current marketing work this role is not for you. We are committed to being in the top 10% of businesses embracing technology. This is a requirement not a preference.
Compensation
- $50,000 — $60,000 base depending on experience
- Quarterly performance bonus tied to e-commerce revenue and paid ads conversion improvement
- On-site, Middle Tennessee area
To Apply — Answer These Three Questions
- What AI tools do you use daily and how specifically do you use them in your marketing work?
- Walk us through a specific experience where you built or grew an e-commerce platform AND drove paid ad traffic to it. What platform, what did you spend, what did it return and what would you do differently?
- Why does a liquidation retail and online auction business excite you?
How to Apply for this Paid Media Job
Posted In
Senior Level PPC and Paid Social Jobs, In-house Jobs