Paid Media Manager (Richmond)

Help Wanted

Workshop Digital

Location
,
Richmond, Virginia, United States
Job Type
Full Time
Date Posted
May 22, 2026
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Position Purpose

The Paid Media Manager manages medium-complexity accounts, supports high-complexity accounts, and at times manages high-complexity accounts with limited oversight.

Position Summary

The Paid Media Manager position is mostly independent and regularly pushes the team forward. Paid Media Managers, with limited support of a Paid Media Team Lead: 

  • Develop strategies and tactics that support client goals and drive strong paid media marketing performance 
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth 
  • Troubleshoot minor to complicated client issues independently and complex issues with support 
  • Implement and test new capabilities to enable client growth 

In addition, Paid Media Managers:

  • Train new hires on basic and standard concepts 
  • Provide support for client services deliverables during the sales process for upsells and new business

Responsibilities

  • Client communication and relationships
    • Develop strong relationships with clients and senior stakeholders 
    • Attend and participate in all meetings/calls with clients 
    • Communicate effectively with various audiences with occasional support 
    • Create and present insightful, meaningful, accurate reports and analysis with support on complex issues 
    • Execute the Workshop Digital client flag process and proactively identify resolutions 
    • Go the extra mile for assigned clients within the scope of the SOW
  • Internal communication and relationships
    • Proactively seek and gracefully accept feedback 
    • Tactfully share feedback with colleagues 
    • Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate 
    • Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community 
    • Share meaningful information that advances the team 
    • Participate in the interview process 
    • Lead special projects with support
  • Business development
    • Identify new opportunities for clients to meet their business goals 
    • Independently identify opportunities for potential case studies and coordinate with marketing for case study development 
    • Manage beta tests of new services for client set 
    • May support the sales team by assisting with RFPs, presentations, audits, and SOWs 
    • Elevate client requests for SOW changes with minimal support
  • Training
    • Regularly identify opportunities to update and expand training content
    • Occasionally develop original technical training content with QA 
    • Regularly conduct team trainings to help develop team expertise 
    • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices 
    • Occasionally contribute thought leadership content to the Workshop Digital blog and the industry 
    • May serve as a mentor for junior team members
  • Channel management
    • Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issues 
    • Strategically build, manage, and optimize client paid digital marketing accounts with support on complex issues 
    • Perform keyword and audience research to optimize accounts and influence creative decisions with support on complex issues 
    • Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issues 
    • Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issues
    • Create and prioritize strategies and supporting tactics that embody clients’ business goals with support on complex issues 
    • Take ownership and accountability of client’s performance by meeting and exceeding client expectations and set KPIs with support on complex issues 
    • Setup and review Google Analytics (and any other third-party tracking software) with support on complex issues
    • Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issues 
    • Conduct ongoing tests that drive towards growth and achieving client goals with support on complex issues 
    • Temporarily take on extra client hours to support the team during times of limited bandwidth

Qualifications

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