The Social Media Specialist supports the agency by exhibiting the core values; Dedication, Responsibility, Integrity, Vision, and Excellence. This role will execute and manage the day -to -day responsibilities of paid social media for multiple agency clients across many platforms. The Social Media Specialist will execute strategies and provide necessary analysis and insights for continuous optimizations.
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DUTIES AND RESPONSIBILITIES:
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Campaign Strategy and Planning
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• </span>Support the development of paid social media strategies aligned with overall marketing objectives for assigned brands and / or campaigns</span>
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• </span>Collaborate with cross -functional teams to integrate paid social campaigns into broader client initiatives
</span> • </span>Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
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</span> • </span>Consistently and proactively identify opportunities for campaign optimization that stand out from the competition.
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Execution & Optimization
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• </span>Manage end -to -end execution of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, etc.
</span> • </span>Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
</span> • </span>Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
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</span> • </span>Optimize campaigns based on performance metrics, adjusting targeting, creative elements, and budgets as needed.
</span> • </span>Understanding of campaign tracking parameters as it relates to the success of traffic and conversion campaigns.
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Analytics & Reporting
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• </span>Utilize analytics tools to track, analyze, and report on key performance metrics.
</span> • </span>Generate regular insights on campaign performance, providing actionable recommendations.Requirements</h3>
</span> • </span>Generate regular insights on campaign performance, providing actionable recommendations.
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Requirements</h3>
• Passion for paid social media
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• Knowledge of social media platforms and their capabilities.
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• Excellent communication and collaboration skills.
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• Knowledge across all major paid social media tools & platforms
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• Knowledge of media fundamentals, including media math & audience development,
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• Create flowcharts, budget sheets, and PowerPoint presentations
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• Establish a collaborative working relationship with the media & account teams
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• Perform monthly or as -needed reporting
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• Bachelors Degree in advertising/marketing or related field
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• Minimum of 2 -3 years of media -buying experience at an advertising agency
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• Detail -oriented individual with excellent written and verbal skills
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• Thrives on working with others as a team, but can also work autonomously
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• Ability to manage multiple projects simultaneously, adapting easily to change
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• Client -facing experience and presentation skills a plus
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Benefits</h3>
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.</span></span></span></span></b>
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• Knowledge of social media platforms and their capabilities.
</div>
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• Excellent communication and collaboration skills.
</div>
</div>
• Knowledge across all major paid social media tools & platforms
</div>
</div>
• Knowledge of media fundamentals, including media math & audience development,
</div>
</div>
• Create flowcharts, budget sheets, and PowerPoint presentations
</div>
</div>
• Establish a collaborative working relationship with the media & account teams
</div>
</div>
• Perform monthly or as -needed reporting
</div>
</div>
• Bachelors Degree in advertising/marketing or related field
</div>
</div>
• Minimum of 2 -3 years of media -buying experience at an advertising agency
</div>
</div>
• Detail -oriented individual with excellent written and verbal skills
</div>
</div>
• Thrives on working with others as a team, but can also work autonomously
</div>
</div>
• Ability to manage multiple projects simultaneously, adapting easily to change
</div>
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• Client -facing experience and presentation skills a plus
</div></span>
Benefits</h3>
</div></span>
Benefits</h3>
We offer competitive healthcare, dental, and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.</span></span></span></span></b>
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How to Apply for this Paid Media Job
Posted In
Junior Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Linkedin Advertising Jobs, Pinterest Advertising Jobs