We’re looking for a commercially driven and hands-on PPC Manager to join our Marketing team at Virgin Experience Days.

This is a critical role within our performance marketing function. Paid Search is a key revenue-driving channel for the business, and we’re looking for someone who can take ownership of day-to-day execution, performance optimisation, and reporting – ensuring we maximise every pound spent.

Reporting into the  Head of Digital Marketing, you’ll play a pivotal role in driving growth through best-in-class PPC execution. While we partner with an external agency, we need someone in-house who lives and breathes performance – someone who can challenge, guide, and elevate output while staying close to the detail.

This role is all about impact. We’re heavily dependent on PPC performance to drive trading outcomes, so we need someone who is:

• Obsessed with performance and continuous optimisation

• Commercially minded, with a clear focus on profitability, not just top-line growth

• Confident owning attribution approaches and understanding the true value of the channel

• Comfortable working at pace in a trading-focused environment

• Able to bridge the gap between agency strategy and in-house execution

You’ll be the person ensuring our PPC channel is always pushing harder, smarter, and more efficiently.

Account Management

• Own the day-to-day execution and optimisation of our PPC campaigns across key platforms (Google Ads, Microsoft Ads, etc.) working with our PPC agency across both our UK and US ad accounts. 

• Drive performance improvements across CVR, ROAS, CPC, CTR, with a strong focus on profitable growth

• Work closely with our agency to ensure best practice is implemented, challenging and guiding where needed

• Monitor performance daily, making real-time trading decisions based on data and commercial context

• Deliver clear, insight-led reporting to the Head of Digital Marketing and wider business

Measurement

• Have a a deep understanding of attribution models, ensuring channel performance is assessed accurately and consistently

• Conduct detailed performance analysis, to sweat the detail and resolve issues and find new marginal gains at pace

• Lead and support incrementality testing (e.g. geo tests, bid strategy experiments, audience exclusions) to validate the true impact of PPC activity

• Support forecasting and budgeting, ensuring spend is allocated effectively to maximise return

• Working with GA4 to offer deep insight into product level performance – what drives changes YoY. 

Product Feeds (shopping)

• Working with our feed provider, take ownership of our product feeds. Testing new imagery and making sure our products are represented 

• Partner with merchandising/eCommerce teams to improve product data quality. 

• Implement feed segmentation strategies for bidding, profitability, and inventory priorities.

Strategy

• Zoom-In, Zoom-Out Thinking – pivot quickly between granular detailed product level audits and zoomed out long term trend analysis 

• Collaborate with internal teams (eCommer

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