One Goal, One Passion – Growth Is Everything at Window Nation

At Window Nation, we do more than replace windows and doors – we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we have improved the comfort, safety, and value of homes for customers nationwide. In doing so, we have become a trusted leader in home improvement and strive to be the provider of choice for window and door replacement.

About the Role

Window Nation is looking for a Lead Paid Media Specialist to help drive growth through high-performing paid media campaigns, with a strong focus on paid social lead generation . This is a hands-on role for a performance marketer who is comfortable working directly in ad platforms, testing new ideas, optimizing continuously, and using data to guide decisions.

This role is a strong fit for someone who enjoys a fast-paced environment, likes balancing creative testing with analytical thinking, and is motivated by driving efficient lead growth. You will work closely with the Director, Digital Performance Marketing and partner across Creative, SEO, CRO, Analytics, and Paid Media .

What You'll Do

As a Paid Media Specialist at Window Nation, you will play a direct role in driving lead generation and growth through paid media. This is an opportunity for someone who enjoys working in the platforms, testing what works, and turning performance data into action.

In this role, you will:

Manage and optimize paid media campaigns across Meta (Facebook/Instagram) as the primary channel, with exposure to Google Ads, Microsoft Ads (Bing), YouTube, and TikTok

Plan, build, launch, and scale lead generation campaigns to drive efficient customer acquisition and revenue growth

Own day-to-day campaign execution, including budget allocation, bidding strategies, pacing, audience targeting, and in-platform optimizations

Optimize performance against key KPIs, including cost per lead (CPL), return on ad spend (ROAS), and conversion rates

Design and execute structured testing strategies across creative, messaging, audiences, and platform features to continuously improve performance

Analyze campaign performance and translate data into clear insights, recommendations, and actionable next steps

Partner cross-functionally with Creative, SEO, CRO, Analytics, and Web teams to develop and optimize ad assets and landing pages that drive full-funnel performance

Ensure accurate tracking, attribution, and reporting by supporting tagging, pixel implementation, and data integrity across platforms

What We're Looking For

Required Qualifications Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

3+ years of hands-on experience managing paid media campaigns

Preferred Qualifications Strong expertise in Meta Ads Manager and paid social performance marketing

Proven track record of driving measurable, performance-focused outcomes (e.g., CPL, ROAS, conversion rate)

Advanced proficiency in Microsoft Excel and performance reporting

Strong analytical mindset with the ability to interpret data and translate insights into optimization actions

Effective communication skills with the ability to collaborate cross-functionally across Marketing, Creative, and Analytics teams

Hands-on experience with additional paid channels, including Google Ads, YouTube, TikTok, or other paid video platforms

Familiarity with analytics and visualization tools such as GA4, Power BI, or similar platforms

Working knowledge of conversion tracking, attribution models, and CRM integrations

Google Ads and/or Meta Blueprint certifications preferred

This role is likely not a fit if: You have only worked on organic social media

Your experience is primarily brand awareness or engagement campaigns

You have not personally managed campaigns inside Meta Ads Manager

You have not been responsible for performance metrics like leads, CPL, or revenue

> Why This Role

This is an opportunity to join a performance-driven marketing team where your work will directly impact lead generation and growth. You will have the chance to test, learn, optimize, and scale campaigns in a visible role with strong cross-functional partnership.

If you are a hands-on paid media professional who enjoys moving quickly, solving problems with data, and delivering measurable results, this role could be a strong fit.

This position is similar to Paid Social Media Manager, Paid Social Specialist, Performance Marketing Manager (Paid Social), Digital Marketing Specialist – Paid Social, Meta Ads Specialist, Facebook Ads Specialist, Digital Advertising Manager, Lead Generation Specialist, Growth Marketing Specialist (Paid Social)

$100,000 – $110,000 a year

What We Offer Competitive compensation, including a base salary range of $100,000-$110,000 , plus an annual performance-based bonus target of 15%

Comprehensive benefits package, includingmedical, dental, vision, life insurance, and 401(k)

Paid time off

Growth opportunities within a rapidly expanding company

A collaborative, high-impact culture where your contributions help shape strategy and business outcomes

Ready to Make an Impact? Bring your paid media expertise to Window Nation and play a visible role in helping us reach more homeowners, generate demand, and drive measurable results.

Why Window Nation?

At Window Nation, we know that when our people grow, our company grows. We are committed to helping you build a rewarding career while being part of a team that values hard work, reliability, accountability, and collaboration.

Pay Transparency: Compensation at Window Nation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions may be eligible for performance incentives. Final compensation will be based on several factors, including the selected candidate's experience, qualifications, and internal equity considerations.

Equal Opportunity Employer Statement

Window Nation cultivates a culture of inclusion that respects each employee's individual strengths, perspectives, and experiences. We believe our differences make us a stronger team – one that makes better decisions, drives innovation, and delivers better business results.

At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.