Growth Marketing Lead Doodle Labs is a fast-growing technology company building high-performance wireless communications for the drone and unmanned systems ecosystem. Our technology enables reliable, high-bandwidth connectivity across airborne and mobile robotic platforms operating in complex environments.

We partner directly with leading drone OEMs, robotics companies, and defense organizations to deliver advanced networking solutions that power the next generation of autonomous systems. Our mission is to make connectivity for autonomous machines as reliable and ubiquitous as the internet itself.

The Senior Growth Marketing Manager / Growth Marketing Lead will own and scale demand generation, pipeline growth, and integrated campaign execution across Doodle Labs' key markets, including defense, robotics, and autonomous systems.

In this role, you will build and operate the end-to-end growth engine—defining demand generation strategy, executing integrated campaigns, driving inbound and outbound acquisition, and nurturing leads through complex, long sales cycles. You will partner closely with sales, product marketing, and operations to translate highly technical RF and networking capabilities into programs that generate qualified demand and drive measurable pipeline impact.

This is a high-impact opportunity to shape Doodle Labs' growth strategy and marketing engine within a fast-scaling, mission-critical technology company.

Own and execute Doodle Labs' demand generation strategy, with a focus on pipeline creation and deal influence

Design and run integrated growth campaigns across inbound, outbound, digital, and event-driven channels

Build and scale programs supporting long, complex B2B buying cycles across defense, manufacturing, and robotics sectors

Develop and execute account-based marketing (ABM) programs in partnership with sales to engage target accounts

Lead content-driven acquisition strategies, including whitepapers, webinars, and technical marketing assets

Partner with product and technical teams to ensure content aligns with product value propositions and customer needs

Optimize conversion paths, funnel velocity, and lead quality across inbound and outbound channels

Manage acquisition channels including paid media, sponsorships, events, and targeted outreach programs

Own lifecycle marketing and nurture programs, guiding leads from initial engagement through pipeline stages

Collaborate with sales, marketing operations, and revenue operations to ensure effective lead scoring, handoff, and follow-up

Track and analyze campaign performance, pipeline contribution, and ROI to drive continuous optimization

Use data to guide experimentation, prioritization, and growth investment decisions

Measurable growth in qualified pipeline and revenue influence

High-performing, scalable demand generation programs across multiple channels

Improved lead quality, conversion rates, and funnel efficiency

Strong alignment between marketing, sales, and product teams

Clear visibility into campaign performance and pipeline impact

5–8 years of experience in growth marketing, demand generation, or performance marketing within B2B technology companies

Proven experience owning pipeline-generating programs and being accountable for demand and revenue influence

Strong understanding of inbound marketing, paid acquisition, lifecycle marketing, ABM, and integrated campaigns

Experience supporting long sales cycles and complex buying committees

Ability to balance strategic thinking with hands-on execution in fast-paced environments

Strong analytical mindset with the ability to use data to drive decisions and optimization

Excellent cross-functional collaboration skills across sales, product, operations, and leadership teams

Passion for technology, hardware, and storytelling, with a focus on building impactful marketing programs

Curious, adaptable, and comfortable experimenting with new strategies and channels

Experience in defense tech, hardware, RF, robotics, aerospace, or deep-tech industries

Experience marketing technical or engineering-driven products

Familiarity with SEO, GEO, and modern content-driven acquisition strategies

Make an impact: Your work will reach leading drone, robotics, and defense innovators worldwide

Collaborate across disciplines with engineers, product teams, and marketing leaders

Shape the brand and growth engine of a fast-scaling deep-tech company

Build high-visibility programs that directly influence pipeline and company growth

Competitive base salary, individual and company performance bonuses

Medical, dental, and vision coverage. Plus One Medical, Teladoc, Talkspace, Health Advocate, Kindbody, and sponsored gym memberships

401(k) with company contributions (US)

Access to courses, certifications, and conferences

Pre-tax commuter savings for transit and parking (US roles)

Paid time off, Federal and Bank holiday's observed, plus a company-wide holiday shutdown from Christmas through New Year's

Relocation assistance available depending on role eligibility