Job Overview

GoTech IT Solutions is a managed IT services and cybersecurity company serving small and mid-sized businesses across Eastern Wisconsin and Michigan’s Upper Peninsula since 2013. GoTech is built on five core values: Integrity, Excellence, Employee Development, Community Impact, and Trust.

GoTech is seeking a Growth Marketing Specialist to own the company’s marketing function across two states and six client verticals. This is a full-time, individual-contributor position reporting directly to the President. The Specialist works alongside the Sales Development Representative.

The position includes a defined advancement path to Growth Marketing Manager within 12 to 18 months based on performance. GoTech provides structured onboarding support, including access to a peer network of MSP marketing professionals and off-site training programs fully covered by the company. An established monthly marketing budget is in place with campaigns currently running.

Duties and Responsibilities

• Plan and execute multi-channel marketing campaigns across six client verticals: dental, CPA and accounting, financial advisors, construction and trades, nonprofits, and manufacturing
• Manage direct mail, email, digital advertising, and promotional campaigns from development through delivery
• Manage GoTech’s social media presence across all active platforms with a consistent publishing schedule
• Own GoTech’s SEO strategy: keyword research, on-page optimization, and monthly content publishing
• Plan and manage geo-targeted digital advertising across all active markets
• Manage Google Business Profiles across all office locations and implement a structured review request process
• Use AI tools daily for content creation, campaign automation, and reporting; optimize all published content for AI search and discovery
• Maintain the GoTech website including page updates, blog entries, and SEO content
• Provide the Sales Development Representative with contact lists, messaging materials, and outreach support weekly
• Manage the client referral program and shock-and-awe package fulfillment
• Deliver a weekly marketing report to the President covering leads, campaign performance, and budget utilization

Required Qualifications

• 1 to 3 years of marketing experience; a strong internship track record with measurable results will be considered
• Demonstrated ability to write clearly for specific audiences in plain, non-technical language
• Hands-on experience using AI tools (Claude, ChatGPT, or equivalent) for marketing content creation
• Proficiency with Canva or Adobe Illustrator for graphic design and marketing material production
• Working knowledge of SEO: keyword research, on-page optimization, Google Analytics or Search Console
• Working knowledge of social media platforms for business content and community management
• Ability to manage multiple concurrent projects and meet deadlines without daily supervision
• B2B marketing experience with an understanding of how business owners evaluate purchasing decisions
• Willingness to complete HubSpot Marketing Certification within 30 days of hire
• Must reside in or be willing to relocate to the Brookfield, WI area

Preferred Qualifications

• HubSpot experience in campaign management, automation, or pipeline reporting
• Experience executing multi-channel campaigns including email, direct mail, social, and digital advertising
• Familiarity with the managed IT or cybersecurity industry
• Graphic design skills beyond standard Canva use
• Experience with campaign performance tracking and optimization

Benefits

• $48,000 to $58,000 base salary, based on experience
• Performance bonus opportunity tied to defined marketing metrics
• Defined advancement path to Growth Marketing Manager at 12 to 18 months based on performance
• Simple IRA retirement plan with company participation
• QSEHRA health insurance reimbursement
• Company-provided life insurance
• Unlimited PTO
• Off-site training programs provided and fully covered by GoTech

We work with businesses that understand the value of technology and are looking for a trusted partner to handle everything from managed IT services and compliance to cybersecurity and vendor management. Whether it’s proactive support, cloud services, disaster recovery, or helping navigate complex technology decisions, GoTech is the go-to IT team for organizations who want results without the “tech talk”.

At GoTech, we do things differently. We’re not just another help desk — we become our clients’ technology partner. That means no outsourcing, no “geek speak,” and no waiting days for support. Our guaranteed response times, seasoned technicians, and personal approach set us apart. Clients value that we’re proactive, not reactive — always working behind the scenes to prevent issues before they impact productivity.
What truly defines us is our commitment to integrity, reliability, and service. We’re a faith-based company that prioritizes long-term relationships with our clients and team. Our culture is rooted in five core values: Integrity, Excellence, Employee Development, Community Impact, and Trust. We are always striving to improve, educate, and uplift both our clients and our staff.

We also make sure our team members have the tools and environment they need to succeed and grow. If you’re looking to work for a company where your contributions matter, your voice is heard, and your career can grow with a company that’s going places — GoTech IT Solutions might be the place for you.