NDG Communications | Fully Remote (U.S.)Own Performance. Lead Accounts. Shape the Future of Paid Media.NDG Communications is seeking a highly experienced Google Ads specialist who thrives in performance-driven environments and wants to play a key role in both client success and team leadershipThis is not a passive management role.You will personally own and execute paid search strategy across a portfolio of client accounts while also serving as a second-in-command to the Director of Digital Marketing, contributing to team development, process improvement, and the evolution of our paid media practice.You'll work with some of the nation's leading homebuilders-driving measurable impact across high-value campaigns where performance matters.What This Role Is (and Isn't)This role IS:A hands-on Google Ads leadership roleA client-facing strategist and operatorA #2 leader within the paid media teamA growth path to senior leadershipThis role is NOT:A purely strategic or oversight roleA generalist "do everything" marketing positionA role removed from in-platform executionYOUR CORE RESPONSIBILITIESPaid Search Leadership & Execution (Primary Focus):You will own the performance of Google Ads campaigns from strategy through execution.Build, manage, and optimize campaigns across:SearchPerformance MaxDisplay & You Tube (as applicable)Own keyword strategy, bidding strategies, audience targeting, and budget allocationDrive performance against KPIs including CPL, CPA, and conversion volumeExecute ongoing optimization, including:Search term miningBid adjustments and automation strategiesAd copy and creative testingLanding page performance feedbackDevelop and lead structured testing roadmaps (A/B and multivariate)Expectation:You are in-platform regularly. You do the work-not just review it.Client Ownership & Strategy LeadershipYou will serve as the primary digital marketing lead for assigned client accountsOwn end-to-end performance for your client portfolioTranslate business goals into actionable paid media strategiesLead monthly client calls and performance reviewsDeliver clear, data-driven insights and recommendationsIdentify opportunities to scale budgets and improve efficiencyDepartmental Leadership (Second-in-Command Role)As the right hand to the Director of Digital Marketing, you will help shape the direction of the team.Contribute to paid media strategy, process development, and innovationSupport internal training and mentorship of team membersHelp elevate execution standards across accountsProvide strategic input on tools, workflows, and testing frameworksAct as a senior voice in problem-solving and performance troubleshootingMeasurement, Tracking & AttributionYou will play a key role in ensuring performance is measured accurately and meaningfully.Oversee conversion tracking strategy using:Google Analytics 4Google Tag ManagerEnsure proper attribution across campaigns and channelsAnalyze performance data to drive actionable insightsBuild and interpret reporting dashboards (Looker Studio or similar)Cross-Channel Collaboration (Support, Not Ownership)Partner with paid social, SEO, and creative teams to align campaign strategyProvide input on full-funnel performance and messagingContribute to integrated campaign planningNote: This role is focused on paid search. Other channels are collaborative, not primary ownership.QUALIFICATIONSMust Have Experience:5–8+ years of hands-on Google Ads experienceProven success managing and optimizing campaigns with meaningful monthly ad spend ($50K+/month preferred)Deep expertise in:Search campaignsPerformance MaxConversion tracking and attributionSmart bidding strategiesDemonstrated ability to improve performance metrics (CPL, CPA, ROAS)Strong experience in lead generation campaigns (highly preferred)Technical & Analytical SkillsAdvanced proficiency in:Google AdsGoogle Analytics 4Google Tag ManagerLooker Studio (or similar reporting tools)Strong analytical mindset with the ability to translate data into strategyClient & Communication SkillsExperience in client-facing roles, leading strategy discussionsAbility to clearly explain performance, insights, and recommendationsConfident, concise communicatorNice to Have (Not Required)Familiarity with Meta Ads (Facebook/Instagram)Exposure to programmatic platformsUnderstanding of SEO fundamentalsWHAT SUCCESS LOOKS LIKEYou consistently hit or exceed client KPIsYou proactively identify and execute performance improvementsClients trust you as a strategic partner-not just an executorYou elevate the performance and thinking of the team around youYou grow into a key leader within the departmentGROWTH OPPORTUNITYThis role is intentionally designed as a leadership track positionHigh performers will have the opportunity to:Take on expanded team leadership responsibilitiesMentor and develop junior team membersInfluence agency-wide paid media strategyGrow into a Director-level role over timeWHY NDGFully remote environment with a high-performing, collaborative teamWork on meaningful campaigns with leading homebuilders nationwidePerformance-driven culture focused on results, not vanity metricsClear investment in professional growth and leadership developmentCOMPENSATION & BENEFITSCompetitive salary based on experience401(k) with company matchComprehensive health, dental, and vision coverageGenerous PTO (5 weeks total, inclusive of holidays and sick leave)FINAL NOTEWe are looking for someone who:Fully remote environment with a high-performing, collaborative teamLoves the craft of paid searchTakes ownership of resultsWants to grow into leadership roleIf that sounds like you, we should talkJ-18808-Ljbffr