Paid Social Traffic Account Manager

We are looking for a highly analytical, strategically-minded, and execution-focused Paid Social Traffic Manager to own the day-to-day management, scaling, and optimization of paid social campaigns. This role goes beyond platform execution; it requires someone who can anticipate changes, mobilize partners, and drive efficient campaign management from production to launch. You’ll act as account manager, operator, and relationship manager, owning the handoff between our in-house creative team and the agency partner that traffics ads, ensuring assets are on spec, timelines are met, and nothing gets lost between production and launch.

Key Responsibilities

Campaign Management & Optimization

Own the full client-facing workflow for paid social—intake, briefing, trafficking, reporting, and optimization—to prevent gaps between teams.

Maintain campaign timelines, trafficking checklists, and launch trackers to keep creative, ad ops, and strategy teams accountable.

Launch, manage, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn.

Operate daily campaign functions: budget allocation, bid adjustments, and pacing.

Monitor performance metrics and proactively identify optimization opportunities before they become problems.

Execute structured A/B tests across creatives, audiences, placements, and bidding strategies.

Manage and refine audience targeting—including prospecting, retargeting, and lookalike audiences.

Ensure proper tracking setup (pixels, events, UTMs) and troubleshoot discrepancies.

Stay ahead of platform changes, algorithm updates, and emerging trends—and brief the team before they’re caught off guard.

Partner & Stakeholder Management

Serve as the day-to-day point of contact for internal teams (creative, analytics, product) and external partners (platform reps, vendors, agencies), aligning all parties.

Proactively manage up and across—flagging risks, surfacing opportunities, and making clear recommendations instead of waiting to be asked.

Drive kickoffs and working sessions with internal and agency teams, arriving with a clear path to launch and leaving with documented next steps.

Anticipate bottlenecks—creative delays, approval cycles, trafficking timelines—and course-correct before they impact campaign performance.

Reporting & Strategic Planning

Maintain campaign documentation and specs that keep all partners working from the same playbook.

Contribute to forward-looking media plans and testing roadmaps, connecting tactical execution to broader business goals.

Qualifications

3–6 years of hands‑on experience managing paid social campaigns, ideally at a digital advertising agency or in an agency‑side account management role.

Strong experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, etc.).

Proven ability to scale campaigns while hitting efficiency targets and explain why they’re working to stakeholders.

Comfortable managing large budgets, high campaign volume, and competing priorities across multiple workstreams.

Strong analytical skills with proficiency in Airtable, Excel or Google Sheets; comfortable presenting findings to mixed audiences.

Experience with tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.).

Demonstrated ability to manage partner and vendor relationships, hold teams accountable to timelines, and keep projects moving without being the bottleneck.

Detail‑oriented and highly organized, with strong written and verbal communication skills.

Preferred Skills

Experience in direct response marketing, lead generation, or eCommerce.

Familiarity with creative testing frameworks and performance creative strategy—able to brief and inspire creative teams from a data‑led perspective.

Understanding of conversion rate optimization (CRO) and landing page performance.

Experience with attribution tools or multi‑touch attribution models.

Basic knowledge of SQL or data visualization tools (e.g., Airtable, Looker, Tableau).

Exposure to integrated campaign workflows—understanding how paid social fits within a broader media mix.

Key Metrics for Success

Precision of campaign launches, trafficking, and QA.

Stakeholder satisfaction—internal teams and external partners feel informed, aligned, and well‑supported.

Speed and quality of testing cycles.

Clarity and actionability of reporting output.

On‑time launch rate and trafficking accuracy across active campaigns.

What Success Looks Like

Campaigns consistently scale while efficiency targets hold or improve—and the team always knows why.

You solve problems before anyone else knows they exist.

Creative, media, and platform partners view you as the glue that keeps work moving and standards high.

You're already thinking two sprints ahead.

Belonging & Accommodations

Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.

Pay Rate Range: $83.09‑$97.75/hr

Benefits: Medical, Dental, Vision, 401K

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