Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$68,760
Proxy wage for paid media roles in Pennsylvania (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
31,040
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Pennsylvania
Vs. U.S. median
-12.7%
below U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$45,250 / year
Jobs with salary
20
Typical posted range
$45,250 – $60,625 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Pennsylvania
2 cities with paid media jobs
Remote US
Full Time
July 16, 2026
Featured
Digital Marketing Specialist/Associate Consultant
Digital4Startups Inc. | USD $65,000-$90,000
Remote US
Full Time
July 8, 2026
Remote US
Full Time
July 21, 2026
Director, Growth Marketing & Operations
Centri Business Consulting
In-Office
FULL TIME
August 29, 2026
Marketing Manager, Global Growth Marketing, Trauma
Johnson & Johnson
In-Office
FULL TIME
August 28, 2026
Growth Marketing Operations Lead — Channels & D2C
Lutron Electronics Co., Inc
In-Office
FULL TIME
August 27, 2026
Marketing Manager, Global Growth Marketing, Trauma
6029-MEDICAL DEVICE BUSINESS SERVICES Legal Entity
In-Office
FULL TIME
August 26, 2026
Growth Marketing & Biz Dev Intern: Flexible Schedule & Bonus
NEXLINE COMMUNICATIONS LLC
In-Office
FULL TIME
August 23, 2026
Digital Marketing Lead - Home Lending Growth Marketing
The PNC Financial Services Group
In-Office
FULL TIME
August 14, 2026
Paid Media Specialist — Hybrid, Data-Driven Growth
Fusion Unlimited
Hybrid
FULL TIME
August 12, 2026
In-Office
FULL TIME
August 12, 2026
Anthropologie Director of Digital Marketing and Paid Media
Urban Outfitters
In-Office
FULL TIME
August 12, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 52%
- Men 48%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Pennsylvania (state)
- Median annual wage
- $68,760
- Mean annual wage
- $77,100
- 10th percentile
- $34,160
- 90th percentile
- $128,810
- Employment
- 31,040
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Pennsylvania
Source: BLS OEWS (2025)