Labor snapshot
U.S. labor-market snapshot for paid media roles.
Median annual wage (2025)
$79,120
Proxy wage for paid media roles in Illinois (occupation: Market Research Analysts and Marketing Specialists)
Estimated employment
40,560
Same series for Paid Search, Paid Social, and other channels mapped to “Market Research Analysts and Marketing Specialists” in Illinois
Vs. U.S. median
+0.5%
above U.S. median of $78,760
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) · Reference year 2025
PPCjobs.com salary snapshot
From salaries listed on current paid media jobs on this board.
Median listed salary
$91,443 / year
Jobs with salary
137
Typical posted range
$75,000 – $135,000 / year
Source: PPCjobs.com inventory (posted salaries)
Cities in Illinois
4 cities with paid media jobs
indicates external job listing (opens in new tab)
Automotive Paid Social Strategist | Data-Driven Growth
Publicis Groupe Holdings B.V
In-Office
FULL TIME
July 21, 2026
Brand & Growth Marketing Specialist (Investor Communications)
Gray Capital Investors
In-Office
FULL TIME
July 21, 2026
Digital Marketing Specialist: Paid Media & Email Growth
Nashville Public Radio
In-Office
FULL TIME
July 21, 2026
Director, Paid Social and Search (Performance Media)
Publicis Groupe
In-Office
FULL TIME
July 21, 2026
Enrollment Growth Marketing Strategist
Experience Champaign Urbana
In-Office
FULL TIME
July 21, 2026
Fundraising & Audience Growth Marketing Associate
Nashville Public Radio
In-Office
FULL TIME
July 21, 2026
Growth Marketing & AI Content Strategist
Baethke Plumbing (John Baethke & Son Plumbing, Inc.)
In-Office
FULL TIME
July 21, 2026
Growth Marketing Manager - Foodservice & Retail
118 George's Farms
In-Office
FULL TIME
July 21, 2026
Growth Marketing Specialist (100% Remote - Chicago Area Preferred)
WIN Home Inspection
In-Office
FULL TIME
July 21, 2026
Hybrid
FULL TIME
July 21, 2026
Career profile & labor market detail
Market Research Analysts and Marketing Specialists (SOC 13-1161)
Age
% of workers
Under 258%
25–3438%
35–4428%
45+26%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Education
% of workers
High school or less6%
Some college18%
Bachelor's58%
Master's+18%
U.S. Census Bureau, American Community Survey (ACS) 5-year
Gender
% of workers
100%
- Women 54%
- Men 47%
U.S. Census Bureau, American Community Survey (ACS) 5-year
More labor market detail
- Page focus
- paid media roles
- Occupation (SOC)
- 13-1161 — Market Research Analysts and Marketing Specialists
- Geography
- Illinois (state)
- Median annual wage
- $79,120
- Mean annual wage
- $87,940
- 10th percentile
- $46,970
- 90th percentile
- $139,110
- Employment
- 40,560
- U.S. median (same SOC)
- $78,760
Median annual wage trend
Illinois
Source: BLS OEWS (2025)