Iterable is the leading AI‑powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross‑channel interactions, and optimize engagement—all with enterprise‑grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

The Opportunity

Iterable is looking for a data‑driven and highly independent Paid Search Specialist to join our Global Demand Generation team. Reporting to the Director of Global Campaigns, you will lead the hands‑on execution of our search strategy, working under the strategic direction of our Digital Performance Marketing Manager. This is a critical role responsible for driving the intent‑based pipeline that fuels our growth across NOAM, EMEA, and ANZ.

The search landscape is shifting rapidly. We are looking for an expert who doesn’t narrowly focus on Google Search Ads, but understands how search fundamentals – keywords, headlines, and intent – translate to emerging AI platforms and the broader Google ecosystem (like YouTube). Based in Lisbon, you will drive projects forward during EMEA hours while maintaining a consistent communication loop with US‑based stakeholders to ensure global alignment.

How You Will Make an Impact

Execute the Global SEM Strategy: Build, launch, and manage all paid search campaigns across our major global regions. Ensure our brand is visible to the right people at the right time to drive high‑quality leads and pipeline.

Master Emerging Search Platforms: Stay at the forefront of the industry, identifying how search fundamentals (headlines, keywords, and intent‑based targeting) translate to new platforms like ChatGPT, AI‑driven search engines, and other emerging channels.

Proactive Roadmap Management: Identify new growth opportunities, create your own project plans, and propose experimental tactics that support our high‑level digital goals.

Uncover Insights with Data: Dive deep into our data stack (Sigma, GA4, and Salesforce) to understand performance trends. Explain the “why” behind the numbers and implement the tactical shifts to solve problems or scale wins.

Continuous Experimentation & CRO: Lead a rigorous testing program to improve performance across the entire search funnel. This includes A/B testing ad copy and bidding strategies, as well as partnering with Web and Content teams to lead and own landing page experimentation and conversion rate optimization to ensure we are maximizing every dollar spent.

Collaborate Across Teams: Serve as the go‑to expert for search execution, working with Product Marketing, Web, and the Digital Performance Marketing Manager to ensure our ads align with global brand and product launches.

The Ideal Candidate Has

5+ years of dedicated PPC/SEM experience: Hands‑on experience managing large‑scale, global accounts in a B2B SaaS environment.

A Proactive Growth Mindset: Curiosity about where search is going. Understanding how to apply search fundamentals (keywords/intent) to the next generation of AI‑driven platforms and excitement to test them.

Strong Analytical Skills: Comfortable working with data. Proficiency with tools like Sigma or Tableau to pull insights and make decisions based on facts.

Experience with CRO & Landing Page Tools: Understanding of conversion rate optimization principles and experience using landing page builders or testing tools to improve post‑click conversion rates.

Independence & Reliability: Proven ability to drive projects forward during EMEA hours while maintaining a consistent communication loop with US‑based stakeholders. Mastery of your own time, working effectively across time zones to make smart, independent decisions without constant supervision.

Clear Communication: Ability to take complex search data and explain it clearly and concisely in English to stakeholders across the company.

Bonus Points

AI Tooling: Leveraging AI (like Gemini) to work faster – whether it’s drafting ad copy or analyzing data exports to find optimizations.

ABM Experience: Using platforms like 6sense or Demandbase to coordinate search ads with targeted account lists.

Data Visualization: Building dashboards that tell a clear story about campaign performance.

What we offer

Private Medical Insurance

Meal Allowance: 8.55€ per day

Community Days (days for us to give back to the community)

Paid Annual Leave (22 days)

Global Lifestyle Reimbursement Account

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender‑identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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