Job Title : Account-Based Marketing Specialist

Location : Remote (US Only)

Hiring Manager : Director of Growth Marketing

Estimated salary range : $95,000-$110,000

The salary offered for this position will be based on a candidate’s experience and skill demonstrated during interviews and other evaluations

About Ocient

Ocient is a data analytics software solutions company that enables always-on, compute-intensive analysis of complex, large-scale data with outstanding performance that delivers up to 90% price savings. Ocient brings data transformation, loading, complex query processing, AI, OcientML® and OcientGeo® as a single, consolidated solution for deeper insights and data-driven decision making. Enterprises can deploy Ocient’s pilot-to-production solutions on premises, in the OcientCloud® or in the public cloud, with little to no resource-intensive integration. Ocient is a global, carbon-neutral company, headquartered in Chicago, and backed by leading investors including Greycroft, OCA Ventures, In-Q-Tel and Buoyant Ventures. For more information, please visit www.ocient.com.

About The Role

Ocient is seeking a highly motivated Account-Based Marketing (ABM) Specialist to serve as a foundational hire who will work alongside the Director of Growth Marketing to stand up our ABM program from the ground up — defining our target account strategy, establishing workflows with Influ2, and creating the playbooks that will guide how we engage strategic enterprise accounts. In this role, you’ll partner closely with Sales, Demand Generation, Field & Events, and Marketing Operations to design and execute targeted campaigns that drive engagement and pipeline across Ocient’s key verticals. Ocient goes to market through specific verticals including telecommunications and financial services, and ABM campaigns will be designed to penetrate and expand within those account clusters. The ideal candidate is a data-driven marketer with strong cross-functional collaboration skills, capable of building highly personalized campaigns that engage technical and executive decision-makers within target accounts.

We cannot sponsor or transfer any visas, of any kind, at this time

Responsibilities

Campaign Execution

Plan and execute targeted ABM campaigns across digital advertising, account-specific ads, and personalized content to create pipeline, accelerate opportunities, and support expansion within strategic accounts

Collaborate with account executives, BDRs, and sales leadership to align marketing programs with priority accounts and deal strategies

Develop personalized marketing initiatives tailored to specific accounts, buying groups, and stages of the sales cycle through account-specific messaging, landing pages and campaign assets in collaboration with growth marketing and content teams

Coordinate targeted email sequences, 1:1 ads, executive gifting, and high-touch engagement programs for strategic accounts

Manage day-to-day relationships with ABM vendors, including Influ2 — overseeing platform configuration, campaign setup, and optimization in partnership with Marketing Operations

Cross-Functional Alignment

Partner with the Field and Events team to support executive roundtables, trade shows, and industry events that align with target account strategy

Work with Growth Marketing and Revenue Operations to manage campaign lists, targeting criteria, and tracking mechanisms

Coordinate campaign execution across marketing team to ensure alignment across digital, field, and outbound efforts

Measurement & Optimization

Partner with Growth Marketing, Sales and Revenue Operations to develop and socialize an ABM reporting framework — defining the metrics, cadence, and format that will guide how the program is evaluated

Use intent data, firmographic insights, and CRM data to identify high-potential accounts and prioritize campaign targeting

Compile and distribute regular ABM performance reports covering account engagement, campaign effectiveness, and pipeline influence

Analyze performance data and sales feedback to optimize campaigns and improve targeting strategies

Performance Expectations

Success in this role will be measured by

Increased engagement across target enterprise accounts

Pipeline generation and acceleration influenced by ABM programs

Strong alignment with Sales on account strategy and campaign execution

Measurable ROI from ABM initiatives across digital and field marketing channels

Contribution to building a scalable, repeatable ABM framework across the organization

Qualifications

4–6 years of B2B marketing experience, with at least 2 years focused on account-based marketing, field marketing, or enterprise demand generation— ideally at a growth-stage company where you've had to build, not just run, programs

Experience executing 1:1, 1:few, and 1:many ABM campaigns in enterprise technology, SaaS, data infrastructure, or related industries

Strong understanding of enterprise sales cycles and complex buying groups, including technical stakeholders and executive decision-makers

Experience collaborating with Sales, SDR teams, Demand Gen, Field & Events and Marketing Operations to deliver integrated campaigns

Hands-on experience with ABM platforms such as Influ2, Demandbase, 6sense, and CRMs such as Salesforce, HubSpot/Marketo, or similar tools

Ability to translate account insights into targeted messaging and creative marketing programs

Experience measuring ABM success through account engagement metrics, pipeline influence, and attribution reporting

Strong project management and organizational skills with the ability to manage multiple programs simultaneously

Analytical mindset with a passion for using data and experimentation to improve campaign performance

Excellent communication and collaboration skills across cross-functional teams

An Ideal Candidate Will Have

Experience marketing data platforms, AI technologies, or infrastructure software

Familiarity with intent data and AI-driven marketing tools

Experience supporting executive-level marketing programs or private events

Prior exposure to data infrastructure, enterprise SaaS, or AI-driven technology markets.

We are not open to using an agency or staffing company at this time. We do not accept unsolicited agency or staffing resumes and we are not responsible for any fees related to unsolicited resumes.

Ocient provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All official Ocient job postings and recruiting communications will come directly from our team via our Careers page, LinkedIn, or from an ocient.com email address. If you receive communication about a role from any other source, please treat it with caution and direct questions to <a href="mailto:[email protected]">[email protected]</a>.

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