The Sr. Proposal & Marketing Specialist is responsible for leading the development, coordination, and execution of high-quality proposals, RFP responses, and marketing materials that support sales growth and strengthen market positioning. This role serves as a key partner to Sales, Marketing, Product, and Leadership teams to ensure all client-facing materials are accurate, compelling, and aligned with company strategy.

This position combines expertise in proposal management, content development, and marketing execution, while leveraging modern tools—including AI-driven technologies and data insights—to improve efficiency, quality, and consistency. The ideal candidate is a strong communicator, strategic thinker, and highly organized professional who thrives in a deadline-driven environment.

This role is based in Grapevine, Texas, with an initial in‑office requirement for a minimum of 90 days and potential for a hybrid work arrangement thereafter. This position will not be fully remote.

This position may have access to sensitive information such as PII and/or PHI. As such, all Academic HealthPlans employees sign and adhere to AHP’s Information Security Handbook covering information security policies and procedures.

Your Impact Lead the end‑to‑end development of proposals and RFP responses, including content creation, coordination, and submission

Translate complex concepts into clear, compelling, and client‑focused messaging

Partner with Sales to support win strategies, competitive positioning, and value propositions

Maintain and update proposal content libraries, templates, and response materials

Ensure all submissions are accurate, compliant, and delivered on time

Develop and maintain marketing materials including brochures, presentations, case studies, and product sheets

Write, edit, and refine content to align with brand standards and messaging strategy

Support brand and communication initiatives across multiple channels

Provide sales teams with materials such as market insights, competitive research, and product information

Maintain CRM accuracy and support reporting and data needs

Assist with account analysis and other sales support activities

Support execution of digital marketing initiatives, including email campaigns and website updates

Contribute to SEO‑focused content development and optimization efforts

Utilize digital tools and AI technologies to enhance content performance and efficiency

Successful Candidate Will Have Bachelor’s degree in marketing, Communications, Business, or related field

7+ years of experience in proposal development and management, marketing, including digital marketing experience

Strong experience developing RFP responses and proposal content

Excellent writing, editing, and communication skills

Strong project management and organizational skills

Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)

Comfort using AI tools and modern technologies to improve efficiency and quality

Relevant certifications in marketing, proposal management, or digital tools are a plus

Training or certification in AI tools, content strategy, or digital marketing platforms is preferred

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