Experience : 7-12 Years Project Location(s) : Trivandrum / Kochi / Remote

Role Overview InApp is looking for a Growth Marketing Manager to own and scale our marketing-qualified pipeline. This role is accountable for turning strategy into measurable revenue impact by designing, executing, and optimizing multi-channel demand programs.

You will work closely with Marketing Operations, Offer Marketing, and Sales to ensure that every campaign is targeted, measurable, and aligned to business priorities.

This is a hands-on, outcomes-driven role for someone who is as comfortable with pipeline math as they are with experimentation and storytelling.

Key Responsibilities Pipeline & Demand Ownership Own MQL (Marketing Qualified Leads) and pipeline contribution targets

Translate business and revenue goals into growth programs

Continuously optimize conversion rates across the funnel

Design and run multi-channel demand programs including: Paid search and paid social

Account-based marketing (1:many and 1:few)

Webinars, virtual events, and gated content

Define campaign goals, target audiences, offers, and success metrics

Run experiments to improve reach, engagement, and efficiency

Account & Persona-Based Growth Partner with sales to identify ICPs and priority accounts

Build coordinated plays for buying groups and decision-makers

Leverage intent signals and account engagement data to focus spend

Cross-Functional Collaboration

Work with Offer Marketing to align messaging and positioning

Partner with Content to define asset requirements and narratives

Collaborate with Marketing Operations on: Lead scoring and routing

Attribution and reporting

Funnel optimization

Performance Measurement & Optimization

Monitor and report on: MQL → SQL conversion

Pipeline creation and influence

CAC, CPL, and ROI by channel

Use insights to scale what works and stop what doesn’t

Qualifications & Experience Required 7–12 years of IT Services/ B2B growth or demand marketing experience

Proven track record of driving pipeline, not just leads

Experience marketing IT services, SaaS, or enterprise technology

Strong understanding of: Funnel metrics and attribution

Paid media and ABM strategies

Lead lifecycle and conversion optimization

Hands-on experience with marketing automation and CRM platforms (HubSpot preferred)

Nice to Have

Experience with ABM or intent platforms (e.g., 6sense, Demandbase, Apollo)

Experience partnering closely with sales teams in complex buying cycles

Comfort working in a scaling or high-growth environment

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