Overview

Execute and optimize paid search campaigns across traditional and emerging search platforms. This role supports pipeline generation through strong execution, continuous testing, and performance optimization across top‑of‑funnel, high‑intent and mid‑funnel programs.

Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid‑market and enterprise hospitality groups.

What You’ll Do

Build, launch, and manage paid search campaigns across Google, Bing, and other platforms

Execute always‑on demand capture programs targeting high‑intent search queries

Support mid‑funnel efforts through audience targeting, retargeting, and campaign layering

Monitor and optimize campaign performance daily, including:

Budget pacing

Bid adjustments

Keyword expansion and refinement

Ad performance and iteration

Run structured tests across

Keywords and search queries

Ad copy and formats

Landing pages and conversion paths

Bidding strategies and audience signals

Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)

Identify performance trends and recommend optimizations based on data

Partner with demand generation, product marketing, website, and creative/content teams to ensure campaign priorities are reflected in paid search execution, landing page optimization, and ad messaging

Stay current on platform updates and emerging search formats (e.g., Performance Max, AI‑driven search)

What You Own

Day‑to‑day execution of paid search campaigns

Campaign‑level performance and optimizations

Accurate campaign setup, tracking, and reporting

Contribution to testing and experimentation efforts

What This Role Requires

2–4 years of hands‑on experience managing paid search campaigns

Experience building and optimizing campaigns in platforms like Google Ads and Microsoft Ads

Strong attention to detail in campaign setup, tracking, and performance monitoring

Comfort working with performance data and making optimization decisions

Understanding of paid search fundamentals (keywords, match types, bidding strategies, quality score)

Ability to manage multiple campaigns and priorities in a fast‑paced environment

Collaborative mindset and ability to work with cross‑functional teams

B2B SaaS experience preferred; hospitality or restaurant tech experience is a plus

Base Compensation Range

$70,000 – $85,000 annually. Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job‑related factors.

Benefits

Tripleseat truly values its employees and places a high emphasis on their well‑being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment.

Competitive Medical, Dental, and Vision Insurance

Company Paid Life Insurance, Short‑ and Long‑Term Disability Plans

401(k) with Company Match

Parental Leave

Flexible Paid Time Off

Pet Insurance

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