Overview The Media Sr Analyst is a seasoned professional role that applies in-depth disciplinary knowledge to develop new techniques and improve processes and workflow for the area or function. The position integrates subject matter and industry expertise within a defined area, requiring a deep understanding of how areas collectively integrate within the sub-function and contribute to the function’s objectives and overall business. The analyst evaluates complex and variable issues, balancing conflicting situations and using multiple sources of information. Strong analytical, communication, and diplomacy skills are required, along with informal or formal leadership within teams. Responsibilities include coaching and training new recruits and influencing decisions through advice and facilitation services.

Responsibilities Develop integrated media campaigns from inception to execution, including day‑to‑day management of multiple agencies and providing strategic oversight.

Drive successful integration of campaigns across all marketing channels/touchpoints, ensuring effective message execution across paid channels and Company properties.

Manage cross‑functional teams in social, Public Relations, product, media, and digital to ensure seamless integration.

Manage the legal and product review process for all media creative, ensuring clarity, transparency, and consumer relevance.

Partner with internal business teams to manage expectations, solve issues, and consistently add value.

Provide guidance to internal business partners on marketing materials, messaging, media guidelines, imagery, and consistency within the Company’s mediaing system.

Leverage the research team to understand consumer insights for brief development and enhance campaigns through media research.

Maintain day‑to‑day relationships with agencies and provide clear direction based on concrete rationale.

Proactively solve issues to ensure breakthrough, relevant, consumer‑centric creative.

Own competitive insights for products/services, ensuring the team is aware of new campaigns and implications.

Assess risk when business decisions are made, safeguarding the Company’s reputation, ensuring compliance with applicable laws, rules, and regulations, and escalating control issues with transparency.

Qualifications 5–8 years of experience in branding, marketing, or analytics.

Passionate about advertising and marketing with curiosity for new industry developments.

Education Bachelor’s or university degree, or equivalent experience.

Salary and Location Primary Location: New York, New York, United States. Salary Range: $98,960.00 – $148,440.00.

EEO Statement Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

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