Job Description

A client of Insight Global is looking to add a Digital Marketing Strategist to their team in the St. Louis, MO area. This role will support day‑to‑day digital marketing efforts by building and maintaining landing pages for campaigns, creating and updating website content, posting blogs, and managing web forms tied to marketing initiatives. The Digital Marketing Strategist will partner closely with stakeholders to help plan and execute digital strategies, clearly explaining recommendations, updates, and results in a way that’s easy to understand. They will work within a CMS to ensure content is accurate, timely, and aligned with brand and campaign goals. They will also make some HTML updates as needed, and collaborate with teams to ensure the website remains optimized, compliant, and effective.

Qualifications

3+ years of experience in a digital marketing, web, or content‑focused role

Hands‑on experience working within a CMS (any comparable platform)

Strong content creation skills (web content, landing pages, blogs, campaign assets)

Working knowledge of HTML (comfortable making basic edits/updates)

Experience building and managing landing pages and web forms for marketing campaigns

Ability to clearly explain concepts, decisions, and results to stakeholders

Nice to Have

Experience with ADA / accessibility compliance

Background in website analytics and performance tracking

Experience translating analytics into insights and recommendations

Familiarity with Heap Analytics (or similar web analytics tools)

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