What you'll bring to the team LEGOLAND California Resort is seeingan experienced and highly motivatedSeniorPaid MediaManagerto joinourGo-To-Marketteam. This is an exciting opportunity to lead and drive the performance ofPaid Mediacampaigns acrossLEGOLAND California Resort.This role will ownthe strategy,executionand optimization ofall paid media channels, from top of funnel through to performance marketing channels includingpaid search, paid social, display advertising, programmaticmediaand other digital advertising channels.This role willwork closely withtheSEO/GEO, Social, Direct Sales channels andMarketingteamsto increase traffic, engagement and conversions while ensuringbest-in-classreturnonad spend. Location: LEGOLAND California Resort (preferred)

Qualifications & Experience Key Responsibilities

Develop and implement comprehensive paid media strategies across programmatic display, CTV, OLV, search (Google Ads), and social platforms (Meta, TikTok, Snapchat), as well as other relevant channels

Manage and optimize large-scale paid media campaigns for LEGOLAND California Resort, ensuring efficient budget allocation, bid management, and delivery against KPIs and ROAS targets

Lead the planning, execution, and ongoing optimization of paid media campaigns in partnership with internal teams and external agencies to drive guest acquisition aligned with marketing and brand objectives

Act as the primary day-to-day point of contact for paid media activity, overseeing agency performance, optimizations, and ensuring efficient ways of working and use of tools

Implement and continuously refine keyword targeting, ad copy, bidding strategies, and landing page performance to maximize campaign effectiveness

Design, implement, and scale A/B testing strategies across ads, audiences, landing pages, and channels, including testing and launching new platforms to support commercial goals

Monitor campaign performance using data and KPIs, identifying insights and opportunities to continuously optimize paid media programs

Prepare and deliver regular performance reports with clear, actionable insights and recommendations aligned to overall business objectives

Collaborate cross-functionally with marketing, content, brand, and direct sales teams to ensure consistent messaging and a seamless guest experience across all touchpoints

Partner closely with the broader brand marketing team to ensure paid media activity supports brand objectives and integrated marketing campaigns

Support the Global Performance Marketing Director in managing external agencies and partners, establishing best-in-class, mutually beneficial relationships

Drive innovation across the paid media program by identifying new formats, channels, and creative approaches to bring LEGOLAND California Resort to life and engage target audiences

Stay up to date on paid media trends, emerging technologies (including AI and automation), and market dynamics to maintain competitiveness and maximize share of voice

Qualifications & Experience

5–7+ years of experience managing large-scale paid media campaigns, with a proven track record of driving strong performance and ROI

Strong hands-on expertise in Google Ads, Bing Ads, Meta, programmatic advertising, and Google Analytics

Experience using paid media and campaign management tools such as SEMrush, WordStream, or similar platforms

Highly data-driven mindset with excellent analytical skills and the ability to manage and optimize large budgets efficiently

Demonstrated ability to analyze performance data and translate insights into actionable optimizations

Experience within the travel, entertainment, or leisure industry is advantageous

Familiarity with managing international paid media campaigns across multiple regions and markets

Excellent written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams to achieve business objectives

Benefits Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).

Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.

Recognition Programs and Rewards.

401(k) Program: Save for the future with company matching contributions.

Tuition Reimbursement Programs: Get support for further education and career growth.

Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range Compensation between USD $83,000.00/Yr.-USD $105,000.00/Yr.

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