PCG Digital is looking for its next Paid Social Media Specialist to join their growing team. This person will be responsible for creating Paid Social Media advertising on the Meta platforms for their automotive clients. The preferred candidate has proficient knowledge in the Meta Business Suite as it relates to creating social media campaigns in Facebook Ads Manager, an understanding of Facebook and Google Analytics (Universal and Google Analytics 4) tracking capabilities, experience in automation platforms like Fluency, experience in digital marketing for automotive, and previous experience handling multiple clients/projects simultaneously.

Position Responsibilities Create, manage, and optimize social media campaigns according to clients’ business goals

Manage up to 45 accounts daily to ensure successful performance

Ongoing self-education with all social platforms and social advertising best practices

Regular client communication on strategy and performance with the Director and Account Managers

Launching campaigns and new accounts via Fluency

Team coordination and collaboration with different departments, including SEO, SEM, and Content, to develop new strategies for each client

Own performance of all accounts, with daily deep dives into Meta Business Suite and GA4 to ensure account/client success

Build monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgets

Speak directly to clients on reporting and strategy calls monthly

Position Requirements 3+ years of social media advertising for Automotive, specifically Facebook and Instagram

3+ years creating social media campaigns directly in Facebook Ads Manager

3+ years managing multiple social media client accounts

Experience running paid social media campaigns within Automotive Tier 1 OEM programs

Excellent analytical and writing skills

Proficient in GA4

Proficient in Meta Business Suite

Team player and problem solver

Nice to Have TikTok advertising experience

Experience in the ClickUp task management system

Experience in the Fluency Automation platform

Do not apply to this role if you do not have direct experience running paid social media advertising for tier 3 automotive clients

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