Job Description

Digital Marketing Lead

Location: Scottsdale, AZ (In-Office)

ABOUT VIIRL MARKETING

We’re an award-winning digital marketing company based in Scottsdale, Arizona , combining the expertise of a full-service agency team with the innovation of proprietary marketing software and technology .

Our unique model blends experienced marketers with powerful tools to help national brands in Home Services, Real Estate, eCommerce, and Health & Beauty achieve measurable growth. We move fast, test constantly, and turn data into action – all while delivering exceptional service and results for our clients.

POSITION OVERVIEW

The Digital Marketing Lead plays a hands-on role in planning, executing, analyzing, and improving all digital marketing efforts . You’ll manage day-to-day performance across multiple clients and internal projects , using both standard platforms and our proprietary technology to drive measurable results.

This role reports directly to the VP of Marketing and works closely with them to align on performance goals, campaign priorities, and process improvements. You’ll also collaborate daily with cross-functional members of the marketing team , including creative, content, analytics, and product specialists, in an energetic, in-office environment.

IDEAL SKILLS

PPC Marketing: Help plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other paid platforms to drive measurable ROI

SEO: Execute on-page and off-page SEO initiatives, including keyword research, technical optimization, and content strategy

Content Marketing: Develop and distribute high-quality written, visual, and video content aligned with client goals and brand voice

Product Marketing: Support go-to-market initiatives, focusing on positioning, audience targeting, and value communication

Email Marketing: Build, manage, and optimize automated campaigns and nurture sequences to engage leads and customers

Event Marketing: Assist in coordination and promotion of digital and in-person events, webinars, and campaigns that increase brand visibility and lead generation

Messaging & Positioning: Help craft clear, differentiated messaging frameworks and ensure consistency across all channels

Copywriting: Write compelling ad copy, web content, email messaging, and social media posts that convert

Creative & Graphic Design: Collaborate with design teams to produce assets aligned with campaign objectives and brand identity

Video Content: Contribute to concept development, scriptwriting, and optimization of short-form and long-form video campaigns

Social Media Marketing: Manage paid and organic social initiatives to increase engagement, reach, and brand awareness

Market Research & Intelligence: Conduct ongoing market, audience, and competitor research to uncover insights, trends, and opportunities that inform marketing decisions

Produce accurate, data-driven reports that highlight results, learnings, and actionable recommendations

Stay current on digital marketing trends, tools, and emerging best practices , applying new insights to enhance campaign performance

Participate in team learning sessions to share knowledge and support ongoing professional development

QUALIFICATIONS

4–8 years of digital marketing experience, preferably within an agency environment managing multiple accounts

Proven experience across PPC, SEO, content, email, and social media marketing

Demonstrated ability in market research and market intelligence — analyzing audience behaviors, competitive landscapes, and market trends to guide marketing decisions

Proficiency in analytics and reporting platforms (Google Analytics 4, Looker Studio, or similar)

Experience working with Salesforce CRM and Pardot (Account Engagement) for campaign management, lead tracking, and reporting

Strong copywriting and creative communication skills

Familiarity with creative and marketing technology tools that enhance automation and analytics

Excellent attention to detail, organization, and time management

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)

PREFERRED EXPERIENCE

Experience developing campaigns for Home Services, Real Estate, eCommerce, or Health & Beauty brands

Knowledge of conversion rate optimization (CRO) and integrated campaign management

Experience contributing to creative, video, and design projects

Collaborative mindset and strong communication skills across in-office teams

WHY JOIN US

Be part of a Scottsdale-based in-office team that combines agency creativity with technology-driven marketing

Work directly with the VP of Marketing and collaborate across functions including creative, product, and analytics

Partner with national brands , leveraging our proprietary marketing technology and data systems

Join a culture built on collaboration, creativity, performance, and continuous learning

Recognition as one of the top digital marketing innovators in the Southwest , with national clients and growing reach

Opportunities to expand your expertise across the full marketing spectrum — from research to execution

Competitive salary and bonus structure

Paid vacation and sick time

Health, dental, vision, and life insurance benefits

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